Let CAS help you start your Email campaign today!

Opt-In Email Marketing

It's as easy as 1 - 2 - 3

1. Build your Email List.  We can help you build the perfect email campaign targeted towards consumers or businesses
2. Design your message.  With the help of our marketing professionals, we can guide you through the process of creating a successful Email campaign
3. We do the rest.  Let our experts send and track your Email Campaign.  All Email campaigns are 100% CAN-SPAM compliant and comply with all DMA (Direct Marketing Association) Guidelines. 

CAS provides flexible, low cost, high quality email marketing campaigns. 

Features of CAS Email Marketing Services

- CAN-SPAN Compliant

- Over 80 million opt-in email addresses

- Select from both Consumer and Business lists 

- Choose from over 500 demographics such age, income, home value, lifestyle interests, location and more

- No duplication within lists

- High delivery rates - Guaranteed!

- All Email databases are updated monthly

What is Email Marketing?

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

What are the advantages to Email Marketing?

1 - Email Marketing provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.

2 - Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive per contact.

3 - With the right email campaign, an exact return on investment can be tracked and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.

4 - The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
 

5 - An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.

6 - E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
 

7 - Advertisers can generate repeat business affordably and automatically.

8 - Tracking and response metrics enables tuning and optimization of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.

What is CAN-SPAM?

The CAN-SPAM Act of 2003 authorizes a $11,000 penalty per violation for spamming each individual recipient. Therefore, many commercial e-mail marketers within the United States utilize a service or special software to ensure compliance with the Act.  A variety of older systems exist that do not ensure compliance with the Act. To comply with the Act's regulation of commercial e-mail, services typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.  CAS Email Marketing services comply with all CAN-SPAM regulations.

Call our Email experts with any questions:

866-461-4693

Below are just a few of the elements available for selection with Email Marketing:

Level 1 Elements
Address Type
Title
Basic Ethnic Code
Estimated Age
Estimated Income
Estimated Wealth
Gender
Homeowner Type

Level 2 Elements

Exact Age
Occupation
Occupation type
Dwelling Type
Presence of Children
Number of Children

Level 3 Elements

Date of Birth
Month & Year of Birth
Presence of Email Address
Country of Origin
Language Preference
Religion Code
Premium Ethnic Code
Combined Vehicle Market Value
Motorcycle Owner
New Vehicle Purchaser
Number of Cars Registered
Recreational Vehicle Owner
Truck Owner
Estimated Home Value
Blue Chip Lifestyle
Do It Yourself Lifestyle
Technology Lifestyle
Athletic Lifestyle
Fitness Lifestyle
Outdoors Lifestyle
Domestic Lifestyle
Good Life Lifestyle
Cultural Lifestyle
Membership Club Interests
Computer Product Interests
Investor Interests
Debt Consolidation Interests
Telecommunications Svc Interests
College & Higher Education Interests
Insurance Interests
Health & Fitness Interests
Survey & Sweepstakes Interests
Opportunity Seekers
Automobile Interest

Hobbies & Other
*Astrology
*Automotive Work
*Bible Reading
*Book Reading
*Cable TV Viewing
*Collectibles/Collections
*Crafts
*Cultural/Arts Events
*Fashion Clothing
*Fine Art/Antiques
*House Plants
*Needlework/Knitting
*Photography
*Quilting
*Science Fiction
*Sewing
*Sweepstakes/Contests
 

Travel & Dining
*Airline Club/Frequent Flier
*Casino Gambling
*Cruise Ship
*Dining/Home Cooking
*Foreign Travel
*Gourmet Cooking/Fine Foods
*Travel for Business
*Travel for Pleasure/Vacation
*Travel in USA
*Wines

Level 4 Elements

Mail Order Responder
Mail Order Buyer
Mail Order Donor
Niches & Super Niches
(Lifestyle Clusters)

Level 5 Elements

Revolving Debt
Summarized Credit Score
Collectability Credit Score

Active Magazine Subscribers

*Active Families.........14,439,677
*Adult Health............19,540,989
*Beauty Fashion........21,157,983
*Book Buyers.............3,280,334
*Children’s Health........9,824,476
*Internet Subscribers..11,043,144
*Fine Foods Gourmet...37,391,258
*Cooking.................39,638,270
*Crafts....................7,220,316
 

* Magazine Subscribers -

Propensity Score Available

Household Composition
Length of Residence
Latitude
Longitude
Marital Status
Median Home Value
Median Income

Child Male 0-2
Child Female 0-2
Child Male 3-5
Child Female 3-5
Child Male 6-10

Travel Interests
Home Improvement Interests
Apparel Interests
Weight Loss Interests
Cable Internet Service Users
Military
Adult Dating Service Interests
Online Auction Interests
 

Healthy Choices
*Diet/Weight Control
*Health/Natural Food
*Healthy/Low-Fat Cooking
*Improving Your Health
*Physical Fitness/Exercise
*Self Improvement
*Walk for Health
 

Buying Behavior
*Shop by Catalog
*Shop by Internet
 

Collectibles
*Art/Antique Collecting
*Stamp/Coin Collecting
 

Pets
*Own a Cat
*Own a Dog

Sports & Recreation
*Bicycling
*Camping/Hiking
*Extreme Sports
*Fishing
*Gardening
*Golf
*Horseback Riding
*Hunting/Shooting
*Motorcycling
*Mountain Biking
*NASCAR Enthusiast
*Participate in Team Sports
*Power Boating
*Roller Blading
*Running/Jogging
*Sailing
*Skateboarding
*Snow Skiing
*Snowboarding
*Tennis
*Vegetable Gardening
*Watching Sports on TV

Retail Credit Card
Bank Credit Card
Travel Credit Card
Gas Credit Card
Finance Company Credit Card

*Decorating.................37,904,439
*Home improvement........3,916,416
*Empty Nesters............21,326,680
*Fitness / Exercise..........7,231,405
*Gardening.................29,531,418
*Mail order buyers.........35,313,808
*Multi - subscriber.........23,224,465
*Knitting/Sewing............1,059,938
*Nutrition / Diet.............9,160,140
*Spanish Speaking............432,818
*Subscriber................49,700,526
 

Median Years in School
Nielsen County Code
Oldest Age at Address
Percent Black
Percent Hispanic
Property Type
Size of Family Dwelling Unit

Child Female 6-10
Child Male 11-15
Child Female 11-15
Child Male 16-17
Child Female 16-17

Contributions
*Community/Civic Activities
*Current Affairs/Politics
*Democratic Contributors
*Donate to Charities
*Health Charities
*Our Nations Heritage
*Republican Contributors
*Veterans Charities
*Wildlife/Environmental Issues
 

Interests
*Care for Elderly
*Grandchildren
*Military Veteran
 

Current Long Distance Carrier
*AT&T
*MCI
*Sprint
 

Music Preferences
*Classical
*Contemporary Christian
*Country
*Easy Listening/Light Sounds
*Gospel
*Jazz
*R&B
*Rap
*Rock (hard & soft)

Money & Technology
*Buy Pre-Recorded Videos/DVDs
*Career Oriented Activities
*Electronics
*Having a Swimming Pool
*Home Furnishing/Decorating
*Home Improvement Projects
*Home Study Courses
*Home Video Games
*Home Video Recording
*Home Workshop
*Home Personal Computers
*Money Making Opportunities
*Mutual Funds
*Own a CD Player
*Own A Vacation Home
*Real Estate Investments
*Recreation Vehicles
*Science/New Technology
*Stereo/Records/Tapes/CDs
*Stock/Bond Investments
*Surf the Net

Misc. Credit Card
Standard Specialty Credit Card
Upscale Retail Credit Card
Upscale Specialty Credit Card

*Travel....................4,707,321
*Woodworking...........2,149,255

*Gardening..............29,531,418
*Mail order buyers.....35,313,808
*Multi - subscriber......23,224,465
*Knitting/Sewing.........1,059,938
*Nutrition / Diet..........9,160,140
*Spanish Speaking.........432,818
*Subscriber.............49,700,526
*Travel...................4,707,321
*Woodworking..........2,149,255